VATERA
TikTok communication to promote collections and antiques
We launched a TikTok campaign adjusted
to the target group and following current trends in order to promote the purchase of
antiques among youngsters. During the campaign, we worked with interior decorating TikTokers
who showed how exciting a room can be made with a few pieces of antique furniture. We
supported organic reach with Spark Ad and a separate ad. The performance of the campaign is
exemplified by the fact that the joint collaboration resulted in the most viewed content
among the TikToker videos already popular by the TikTok community.
(Platforms used: Tiktok)
TUTTI FOOD COMPANY (ICE CREAM POWDER PRODUCT AWARENESS)
With TUTTI's new product, it's easy to make ice cream at home, cheaply. In addition to our own Facebook platform, we wanted to introduce the product to our target group by launching a series of 3 video TikTok ads. We created the videos in line with current trends: we shot them on our phones, edited them in-app and added popular music. The campaign delivered clicks at a very low unit cost and achieved over 50,000 views in a short time. (Platform used: Tiktok)
Design Terminal
TikTok communication to promote space technology and the incubator programme
Our client contacted us after attending our TikTok workshop, which he liked very much, and would like to launch a TikTok communication. The main objective was to promote space technology and the incubator programme. One of the pillars of the concept, which is adapted to the target group and follows the current trends, was to produce educational yet light-hearted videos about space and the functioning of the Design Terminal. The videos were supported by a special advertisement, which generated a lot of views. (Platform used: Tiktok)
