VATERA
Updating the Vatera brand and creating new brand pillars
Vatera's brand renewal was based on strong foundations that have been with us since the birth of the Hungarian web. At the request of perhaps Hungary's best-known e-commerce brand, we carried out the following activities: renewal of brand values, image refresh, and presentation of new guidelines. The Vatera thinking that was renewed in the course of this task was reflected on vatera.hu, Vatera's Facebook page and the entire Vatera community.
TESZVESZ
Brand strategy for a classifieds site visited mainly by women
The TeszVesz brand required minor or major updates in several areas, a timely feature of a mature phase in the brand's lifecycle. The brand strategy covered the portfolio from the basic business model to the name, and included a wide range of consultancy services, including a branding workshop, the definition of brand capillaries and suggestions for changes in product positioning. Our goal was to create a thematic webshop/e-commerce platform that could be successfully positioned in the domestic market.
CRONOS
One of the oldest and largest dating site in Hungary
For almost 20 years Cronos has been helping people looking for a partner to meet more effectively. Recognising the potential of the younger generation in the market, it was timely to reposition the brand. It became necessary to develop a new brand strategy and a corresponding image refresh, in line with today's trends and international challenges. Our task was to find an international business solution and brand and development strategy that could strengthen the brand even abroad.
