ACCENTURE
Recruitment and the relationship between influencers
The field of employer branding has become such a complex and important HR task that it cannot be absent from the lives of those active in the IT field in particular. Accenture has entrusted us with the support of its IT-focused recruitment activities with a focus on PR, digital PR and concept development. We have delivered creative ideas that offer different benefits to potential recruitment segments than competitors. In addition, we were tasked with shaping Accenture's employer brand image, targeting hard-to-reach IT professionals and helping to ensure the brand was considered in employee decisions.
INTRUM
Insight research and community communication
For Intrum, there is a need to develop communication insights in several strategically important areas, to understand consumer habits based on measurement and analysis data, and to develop communication methodologies based on these. One of our objectives was to identify and develop typical users and personas, which are worth to be targeted by communication activities based on analyses. As part of this, we also developed a social media strategy in a very specific area (claims management).
MALL.HU
Corporate PR in e-commerce
As part of the management of Mall.hu hu's PR activities, we were responsible for publishing press materials, proposing content and writing hero content. We combined PR - digital PR - and content marketing solutions with creative campaign proposals. We built up a regular press relationship, providing e-commerce information to the trade and non-trade press. Our collaboration also included the development of events for news and newsworthy publications, their design and the development of creative platforms.
