PIRELLI HUNGARY
Winter tyre campaign - Cinturato Winter2
We were tasked with the design and implementation of one of Pirelli Hungary's biggest campaigns: the development and implementation of a complex media plan with creative advertising solutions. The aim of the campaign was to promote the new tyre among primary and secondary target groups and to increase webtraffic. We successfully ran Google Search, Display, Youtube, Facebook and Instagram ads with different creative layouts. The uniqueness of the campaign was the Native Ads package, where we bought static and video banners on various portals and news sites dealing with topics of interest to men.
OPUS
The Opus real estate development group offers AA++ rated, modern, geothermal heated, high quality new build properties in the Óbuda area.
In order to increase sales and
awareness
for our client we launched and run optimized and cost-effective Google Ads and Facebook
advertising campaigns. The display surfaces served to increase the brand image and
awareness, the search campaign targeted direct interested parties, while on Facebook we
collected potential customers with special Lead Ads solutions. As a unique solution for
the
convenience of the customer, we have included in the sales campaign the possibility of
an
online apartment presentation, which complements the personal apartment presentation at
the
open house.
(Platform used: Google
Ads,
TagManager, Google
Analytics,
Facebook, Instagram)
ELMŰ
Sales support for the EnHome business
We created and managed high-volume
PPC
campaigns for ELMŰ's EnHome business. We started the operational advertising process
with
keyword research, insight research and relevance research, and then enhanced it with
display
remarketing on Google network, in addition to Google Ads display and search ads.
Communication messages were targeted at soliciting offers and generating interest, with
a
conversion focus, with the ultimate goal of lead generation.
(Platform used: Google Ads, TagManager, Google
Analytics,
Facebook, Instagram,
YouTube)
STIHL
Known worldwide for quality and service
In the case of the PPC
campaigns directed to STIHL stihlnemzedekek.hu, we were not talking
about a sales campaign,
but about brand building and driving traffic to resellers. The brand as a love brand has
an
excellent image among the target group; the task was to maintain this and to channel
visitors to trade partners online and offline.
(Platform used: Google Ads, TagManager, Google
Analytics,
Facebook, Instagram,
YouTube)
Tessloff-Babilon
Performance marketing campaign
For Tessloff-Babilon Publishing's performance marketing campaigns, we use a data-driven marketing strategy, where we analyse Google Analytics, Google Ads and enhanced e-commerce data to create multi-channel, absolute ROI positive campaigns. We deliver off-site and on-site performance solutions, supporting site UX solutions with wireframes and layouts based on analytics from measured visitor data. In addition to a limited budget for our Google CPC optimised ads run for publishers, we also run brand ads. Our brand ads run with an outstanding conversion rate (over 6% on average).
BAV PAWN AND ART TRADE
Promotion of its services nationally and internationally
We have built a digital
communication
strategy for the national and international promotion of BÁV Ltd's 3 business branches
based
on which we are currently running sales, brand awareness and lead generation PPC ads.
When
planning the PPC campaigns, we created unique buyer persona zones for each branch of
business, which we are currently successfully reaching with microtargeting and
persona-specific messages. We manage large-volume Search, Display, Youtube, Call and
remarketing campaigns with ROI+ results on the Google Ads network. We provide continuous
testing and examination of PPC metrics with Google Analytics and Google Ads data
analysis,
as well as Google Tag Manager event measurement.
(Platform used: Google Ads,
TagManager, Google
Analytics,
Facebook
KLM
Performance marketing campaign
We designed persona-specific Google
Ads
and Facebook campaigns that brought in a large number of potential new B2B customers
with
the help of microtargeting. The complexity of the ads was given by creatives and
messages
adjusted to different personas. The success of the ads was helped by the continuous
testing
of the creatives and the optimization of the Tag Manager and Analytics-based data-driven
PPC
campaign. The success of the PPC ads was also supported by the fact that we developed
different, unique, UX optimized landing pages for each perso zone, which were created
with
personalized content and messages for effective education and lead generation.
(Platform used: Google Ads, TagManager, Google
Analytics,
Facebook
