STABILO
"Point is my colour" Community activism and advertising advice.
We developed a TikTok activity with
which we were able to make school and studying attractive for youngsters. We created a
challenge campaign in which 4 well-known TikTokers presented their back-to-school
outfits
inspired by the colorful pieces of the point 88 needle felting set. They encouraged
their
followers to upload similar #PointOnTok TikTok videos. We supported the campaign with an
advertised video of a style consultancy.
(Platforms used: Tiktok, Instagram, Facebook)
CANON
Canon is one of the best-known brands in the imaging industry, both domestically and internationally, and we have overseen all of the company's community activity in the country.
With our social content for Canon,
we
needed to build even stronger bonds with the existing loyal following, as well as grow
the
page's follower base with relevant news, tips, collaborations and
competitions.
(Platform used: Facebook,
Instagram)
STABILO
The 160-year-old German company's writing instruments have become a favourite brand among young people thanks to continuous innovation, product development and communication in the digital space.
While it is increasingly difficult
to
reach teenagers on traditional social media platforms, Stabilo has succeeded thanks to
partnerships with influencers relevant to its young target group and content that
generates
high engagement.
(Platform used: Facebook, Instagram)
SERVERGARDEN
We oversee the digital presence and branding of one of the largest server hosting companies in Hungary.
Servergarden entered a saturated
market
environment as a new entrant, but was able to quickly appeal to its target audience in
the
IT sector through the quality of its services, pricing and unique tone of voice across
the
social platforms, ads and website we manage. We also worked with the brand to create and
shape Servergarden's tone of voice, messaging and brand.
(Platform used: Facebook, Servergarden.hu)
AROMAX
We manage the community presence of Aromax, a company that produces and distributes aromatherapy and natural cosmetics.
The biggest challenge we faced with
this
brand communication was that previously there was no connection between the brand and
the
consumer at all, so we had to use social platforms to increase brand awareness and
recruit
followers at the same time.
(Platform used: Facebook, Instagram)
VATERA
The entire community activity of one of Hungary's oldest and most popular e-commerce brands
We create content for the entire
Hungarian web-followed Vaterás community on Facebook and Instagram, from everyday posts
to
video content. Part of the collaboration involves finding Vatera's brand ambassadors,
working with them on a daily basis, delivering ideas and creative. Vatera's community is
a
Facebook community of over 130,000 people and a newly launched Insta community who are
actively involved in the life of the brand.
(Platform used: Facebook, Instagram)
FŐTAXI
The emergence of Főtaxi, the successor to Autótaxi Rt. founded in 1913, in the public space
Because of the legal regulation of
taxi
companies, the emotional link with the brand is of great importance and the community
space
is therefore a key element. Ensuring the presence of Főtaxi on Facebook and Instagram,
handling incoming inquiries, working closely with customer service is part of our
mandate,
so our work includes providing information to those coming from the social space,
building
brand engagement, content production, content distribution through PPC ads and
optimization.
(Platform used: Google Ads,
TagManager, Google
Analytics,
Facebook, Instagram,
YouTube)
TUTTI
Hungary's leading B2B FMCG player
We have been building and activating
Tutti's community, developing and producing content creatives and related PPC activities for
many years. In addition to organic Facebook activity, our team is also responsible for
delivering paid solutions, so PPC activities are also carried out as part of a whole
strategy. Today Tutti and its products have grown into one of the largest branded
communities and we are proud to be part of it.
(Platforms
used: Facebook, Instagram)
BÁV Zálog
Collecting followers on the topic of pawnbroking and improving the image of the BÁV brand - these were the tasks we had to tackle for this brand.
Targeting and engaging the target
audience was our biggest challenge for this brand, while also neutralising the public's
preconceptions about the use of pawnbroking. By positioning the brand higher and creating
useful, often surprising content, we were able to connect with the people who use BÁV's
services and get them to respond to our posts.
(Platform used: Facebook)
