STABILO
"Point is my colour" TikTok Challenge - Influencer campaign and advertising consultancy
For STABILO, we developed a
primarily
TikTok activity to make school and learning attractive for young people in August. We
dreamed up a TikTok Influencer challenge campaign in which 4 well-known TikTokers
showcased
their back-to-school outfits inspired by the colourful pieces of the Point 88 needlefelt
set
and encouraged their followers to upload similar "#PointOnTheColour" TikTok videos.
In addition to the Influencer videos, which performed well organically, we also
supported
the promotion of the campaign with an Influencer video promoted as part of a
consultation.
(Platform used: Tiktok, Instagram, Facebook)
MICROSOFT
User Generated Content activity
The Microsoft Windows 8 launch
campaign
needed to develop a cost-effective solution that could move consumers. During the
campaign,
we developed a specific User Generated Content solution aimed at producing the largest
number of video content units. We were also tasked with supporting the participants,
maximising the number of content pieces and increasing their viewership. Our activities
ranged from personal contact with the applicants to the closing event, which resulted in
350
000 views on the influencers' videos (105 video content)
(Platform used: YouTube)
DEICHMANN
Influencers and the spring collection
During the tactical campaign, we were tasked with presenting the spring collection of the popular brand, finding the brand's blogger, gathering influencers from different fields - beauty, fashion, etc., motivating them, contacting them and developing professional work. Developing a tactical one-pager site and driving traffic to it was also part of the assignment. The campaign involved a large number of influencers - 61 interested influencers signed up, 103 text-based branded content was created and we were able to select a brand ambassador.
PORSCHE HUNGARIA
Organising an influencer meeting
To demonstrate the high expertise of Das WeltAuto's brand values, we implemented campaigns involving credible influencers with a strong reach. We identified the right opinion leaders, developed the creative content for the activations, and ultimately created an influencer meetup that was executed as a filmed event with dozens of valuable video content from authentic brand ambassadors.
BAYER HUNGÁRIA BEPANTHEN BABY
Microinfluencer marketing WOM campaign series
For Bepanthen Baby we manage influencer marketing activities among mothers of babies aged 0-6 months old. We launched a series of WOM campaigns based on Facebook closed groups where we test a 100 users/campaign. We channel the results back into the communities with which we not only arouse interest in the product but also convey real, first-hand results.
BAYER HUNGARY
Elevit Questionnaire prize draw
To promote Bayer Hungária's Elevit multivitamins, we developed a comprehensive, light and fun activity based on real insights, which was highly appreciated by expectant and new mothers. Following preliminary research, we identified typical babywearing types that mums who completed the questionnaire could really identify with, and were also able to gain additional useful information courtesy of the brand. We also linked the test to a prize draw with weekly prizes as an incentive for completing the questionnaire, which was complemented by an additional PPC ad. Results: more than 8500 people completed the questionnaire and a total of 2600 participated in the prize draw. In total, the activity reached more than 100 000 people.
BUBBLES SELF-SERVICE LAUNDRY
"The Big BUBBLES Laundry Test" microinfluencer marketing activity
The purpose of our targeted campaign launched for Bubbles International Zrt. was to increase awareness of the brand and its self-service laundry services. Within the activity we provided free washing and drying test opportunities for 50 mothers with small children and large families in our own closed Facebook group. After the testing period, users filled out a questionnaire to report on the quality, the price and the speed of the services. The hones experiences of the testers were summarized in a video which we shared with other members of our cumminty. We run a PPC campaign about the activity and reached more than 60.000 users.
STABILO
'Stand out challenge' Influencer marketing campaign with Chloe and Alexy Vivi
STABILO asked us to showcase the new Swing Cool Pastel shades of the brand's highlighters as part of an image-driven cross-platform influencer marketing campaign to raise product awareness. We asked two popular Youtubers to collaborate: Chloe and Alexy Vivi presented the new colours in a video, which they immediately tested in a fun competition, and they also drew the attention of their followers to the competition on STABILO's SM channels. The channels involved in the campaign were YouTube, Instagram and Facebook, and the campaign generated almost 60,000 organic hits.
STABILO
Christmas Influencer marketing activity - Kalligráfia with Fruzsival Viszkok and Brig Brigí Bubán
The brand wanted to launch a well-constructed brand and product awarness activity in connection with the Christmas season and the new Pen 68 Metallic felt-tip pen set, which they asked us to implement. One of the main objectives of the Influencer marketing campaign was to revive the intimacy of handwritten gifts under the STABILO umbrella. Thanks to STABILO, Fruzsit Viszkok was assisted by calligrapher Brigi Bubán to demonstrate the art of calligraphy to her followers in a video. In one month, the video reached more than 84 600 views and more than 5000 likes. The channels involved in the activity were YouTube, Instagram and Facebook, with a total of over 100,000 organic hits.
TESSLOFF AND BABILON PUBLISHERS
LOGICO Influencer marketing campaigns
The goal of our influencer marketing solutions was to increase the awareness of the LOGICO developmental procucts as well as to promote general public use. We worked together with development pedagogue Zsuzsi Botos who participated in the campaign as a professional: we filmed videos with children in a kindergarten who participated in a session led by the specialist. The one-minute short video generated nearly 20.000 targeted PPC hits.
