VATERA UX/UI DESIGN
On Vatera.hu we have done UX/UI design for even better user experiences.
During the UX (User Experience Design) design we rethought the usability of the site based on user impressions. We implemented the browsing experience according to the needs of the users. In UI (User Interface) design, we updated the overall design of the site elements step by step.
NÉBIH NAVIGÁTOR APP DESIGN
We designed a user experience especially on mobile for NÉBIH.
The goal was to design a news gathering app for
the
readers of the NÉBIH. News and information that can be quickly accessed from the phone
makes
it easier for readers to reach the information and also enhances the reader experience.
The
clean design was created with care to preserve the identity of the OHIM and the harmony
of
colours. In the development of the app, we aimed for practical usability, brand loyalty
and
high performance.
Google
Play
iTunes
BAV LEAD GENERATING PAGE DESIGN
We developed the landing page for the "Hungarians Abroad" campaign for BÁV Zálog.
During the development we aimed to create a
transparent and branded site. Our goal was to make the points of the questionnaire
dynamically accessible, thus facilitating quick and easy completion. Once completed,
users
were entered into a prize draw by registering. The responsive layout allowed the site to
maximise accessibility.
(Technology used: HTML5 / Java /
WordPress)
AROMAX
Consumer insight and target group research
We conducted a detailed consumer insight and target gruop research, based on which we built customer personas and created a digital communication strategy as we carry out continuous performance-based message testing. Date-diven testing of engagement and reach measured on Facebook and Instagram is used to optimise post attributes such as volume, content and timing as an agile process. Two KPIs are implemented: sales and building/running an active community. Our sub-task is E-mail marketing for database building and traffic generation. The on-site performance of the site is developed by our UX and development team.
BÁV Zálog
We have designed and developed the BÁV Zálog one-pager for the BÁV Zálog business unit.
We created a landing page for lead generation to which we deliver traffic with Google Ads search, display, YouTube, Facebook and remarketing ads with data-driven PPC campaign optimization based on continuous Analytics and GTM measurements. We measure conversion events to which we adjust the various campaign goals to achieve an ever-increasing conversion rate. We have implemented a coded, uniquely developed loan calculator on the site which helps to inform people and support the decision-making process by filtering the target group and increasing the number of inquiries by submitting a quick and simple form.
KLM
Content marketing focused campaign
To promote KLM's customer loyalty program for the
B2B segment we designed a digital campaign with a content marketing focus. We created a UX
and UI optimized page as an educational and lead generation platform, which makes
application and activity exciting for the target group through an informative, interactive
interface. We ensured attendance on the landing page with Google Ads and Facebook campaigns.
The challenge of the campaign was to create content marketing and motivation system for
extremely different personas. The mechanism and UX implementation enabled the arrival of
nearly a thousand high-quality leads. Following the success of the Hungarian pilot campaign
we prepared a customied adaptation for the Swiss market. The success of that led to the
extension of the mechanishm to new European markets.
(technology used: HTML5 / Java / WordPress).
